Perseus

About Perseus

Perseus is an independent hotel owner and operator created in 2011 by Valéry Grégo. It currently owns 8 hotels across France, with a total of 480 rooms, and plans to expand into Europe where we expect to triple our size over the next 10 years.

The Perseus management team consists of several highly qualified and highly committed professionals, most of whom have been involved in the company since the very beginning. We all share the same vision and passion for hospitality, and together with the hotel teams, we shape the future of the company.

Our investment strategy relies on a strong industry vision and know-how and we take a long-term view of our business, an approach which we believe will help us grow sustainably. This hands-on approach complemented by our financial expertise is a key asset to the firm.

We typically acquire three-to five-star independent hotels with strong long-term potential and we are always on the lookout for new opportunities. We focus primarily on European capitals, downtown areas of major provincial cities and leading tourist or business destinations. We invest primarily in France but intend to follow a similar pattern in the UK and other countries in Europe.

History

  • • 2011

    Valéry Grégo and Platina International established Perseus, an independent hotel owner and operator investing in Europe

    • Soon afterwards, Valéry was joined by Vanina Kovarski who currently works as brand manager, and Mathieu Pinson who manages all financial aspects. Both were closely involved in the early days of the company and the acquisition of our first hotel in the French Alps.

    • Acquired the three-star, 81-room, Le Val Thorens. We operated it unchanged for the first winter period, while planning work to be carried out during the following shoulder season.

    • 2012

    Hadrien Monville joined the team to assist with operations and acquisitions.

    • Acquired the four-star, 56-room Le Fitz Roy in Val Thorens, and the four-star, 31-room Hôtel des Trois Vallées in Courchevel 1850, which we operated unchanged for the first winter season pending work to be carried out in the summer.

    Sarah Colson joined the team as financial and legal controller.

    • Reopened Le Val Thorens which was repositioned as a four-star hotel after an extensive six-month renovation that added two rooms, a large pool with a mountain view, and a spa.

    • 2013

    Eric Dardé joined as chief operating officer. He was previously Vice-president for Mercure & MGallery UK, in charge of 24 hotels.

    • Established SIRHA, our first subgroup (“cluster”) for Perseus’ winter and summer destination hotels, and created a brand, Les Hôtels d’En Haut – Compagnie d’Hôtels, for our first three properties. Domiciled in Challes Les Eaux, trademark registered in September 2013.

    • Reopened the Hôtel des Trois Vallées after renovation and repositioning as a luxury four-star property and the Fitz Roy as Europe’s highest five-star hotel.

    Abdelilah Elassooudi joined the team as senior accountant in charge of our holdings, based in our offices in Belgium.

  • • 2014

    • Acquired the three-star, 47-room Hôtel Atlanta-Frochot in Paris 9, with plans to convert it into an upmarket four-star boutique hotel. Established a second cluster, SIRHP, for the group’s four- and five-star city / boutique hotels, mainly in Paris.

    • Acquired the three-star, 96-room Hôtel Franklin in Montreuil, with the aim of making it into an international brand. Set up a cluster, SIRHPC, for branded hotels outside Paris’s main tourist areas.

    • Began the Hôtel du Couvent project, an ambitious conversion of a sixteenth- century monastery in Nice into a 90-room five-star hotel. Established a fourth cluster, SIRHC, for the group’s most upscale hotels.

    Les Hôtels d’En Haut subgroup enlists its three hotels as members of Design Hotels.

    • 2015

    • After four months’ work, the Hôtel Franklin was transferred to the ibis Styles brand and renamed ibis Styles Paris Mairie de Montreuil.

    Le Pigalle opened as a four-star, 40-bedroom hotel with a large ground floor opening onto the street. It used a highly innovative collaborative concept, working closely with local retailers, artists and craftspeople to create a neighbourhood hotel.

    • Acquired the five-star Alpaga in Megève, with 27 rooms and suites, and 5 chalets and incorporated it into the Hôtels d’En Haut subgroup.

    • Acquired the three-star, 50-bedroom Les Roches Rouges in Saint-Raphaël, and began a major programme of work to reposition it as a five-star beachfront hotel, part of the Hôtels d’En Haut subgroup.

One vision

We all share the same vision.
It is embodied in our hotels; in their history, identity and character. We share it among ourselves and with others. It’s simple, it’s honest, and it’s accessible.

A passion for hospitality

We have a genuine passion for our business.
Looking after our guests simply makes us happy. And beyond that, we all share a passion for the very different aspects of the industry: from acquisition to architecture, by way of branding, people management, finance, sales and marketing, and business development.

The customer experience

What makes us special is the experience our customers enjoy when they stay with us. It is the fruit of the creativity, innovation and expertise of our teams, who skilfully translate our vision into original but sustainable products. We want to share this experience not only with our guests, but also with our business partners who help us shape our business.

An entrepreneurial spirit

Inside and outside the hotels, our whole team shares a single mindset: one that is flexible, persistent and proactive. This entrepreneurial spirit is nonetheless defined by a vital set of very simple rules rooted in team culture yet designed to cultivate individual creativity and initiative wherever possible. We’re always on the lookout for innovative and valuable solutions and we’re committed to investing in the growth of our business.

Expertise

We are entrepreneurs, hoteliers and financial investors at the same time. As an owner-operator, we’ve accumulated a huge amount of operational know-how, as well as the financial acumen required to run a profitable business. We endeavour to constantly expand our expertise in all the various aspects of the industry in order to show better judgment, both intellectually and practically, in the way we operate. Being able to combine our financial goals with our industry vision is central to our expertise

Sustainability

For us, sustainability is a mindset, a way of doing business. It relies on proven methods, KPIs, meticulous management and reporting to ensure the long-term profitability and viability of our businesses. Because we believe that an owner-operator franchise should create consistent value, our products are designed for the long run. We are socially and environmentally responsible, and our businesses have strong local roots. In a word: we are here to stay.

People

We invest a lot in recruiting, motivating, incentivising, training, and keeping the right staff with the right skills. We like people who share our vision and passion, but who do so in their own way and their own words. We’re committed to diversity, and we welcome talented people whoever they are. We treat our business partners with the same respect as we do our employees.

Our hotels

Our hotels

Val Thorens,
73440 France
58 rooms

visit website

Val Thorens,
73440 France
83 rooms

visit website

Courchevel 1850,
73120 France
31 rooms

visit website

Saint-Raphaël,
83530 France
50 rooms

opening 2016

Contact

  • Social responsibility

    Taking an ethical approach to economic development, improving the quality of life of employees, their families, local communities and society at large.

  • Gender equality

    Perseus champions gender equality whenever possible. We ensure that men and women are treated equally throughout our company.

  • Diversity

    At Perseus, we believe that businesses should reflect society as a whole. To make our company as diverse as possible, we’ve asked Mozaik RH to help us recruit some of our team members.

Social responsibility

Taking an ethical approach to economic development, improving the quality of life of employees, their families, local communities and society at large.

Gender equality

Perseus champions gender equality whenever possible. We ensure that men and women are treated equally throughout our company.

Diversity

At Perseus, we believe that businesses should reflect society as a whole. To make our company as diverse as possible, we’ve asked Mozaik RH to help us recruit some of our team members.

A word with Valéry

What do you think brings people to your hotels?

I would like to believe that besides a small fraction of customers who visit us by chance, most people decide to stay and more importantly, to come back, because of who we are, and because of our vision and the story we tell.
But as much as we want to be storytellers, we also want to keep things true and simple. We want people to enjoy an authentic experience away from home.

How do you go about forging the identity of a property?

All our hotels are defined by their location and history. We try very hard to respect each property’s character so that our guests can relate to it. The identity of each hotel embodies our vision and defines the experience we want to share. We try our best to make sure it remains genuine throughout their stay.

What is the idea behind your hotels?

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To design places where people feel looked after.

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